This actually gave us an opportunity to practice our pitch multiple times in front of other founders, investors, and business mentors, before our audition. Mitchell and I arrived at the audition in the morning and while we waited for our turn to pitch to the producers, people kept asking us about our 2unify stand which was covered with a tarp and looked mysterious to other people who were auditioning. Fortunately, our team had multiple pitch competitions lined up at the same time including the Forge Student Startup Competition, Idea2Life and Hax and we had already refined our pitch. One of the audition locations was at Hamilton’s McMaster Innovation Park for one day. We currently manage our milestones and project deliverables on a collaborative passion platform for student/industry projects called FlameOn.Ī: Co-founder, Mitchell Wong, noticed a posting on LinkedIn that referenced an upcoming series of Dragon’s Den auditions throughout Canada. We are excited to be working with a large team of experienced mentors, founders, and business experts as we scale our company. Since we all dedicated so much time and effort putting in 30+ hours per week, we always had the startup framework in mind and we were fortunate to win multiple pitch competitions. We worked really hard and those 3 am life chats bonded us as a team. Throughout our Capstone course, we had three major milestones, namely, our module demo which showcased system functionality integration demo, showcasing integration of components and optimization demo, outlining superior operational functionality. Michael Sa quickly created a rendered 3D image of our stand and we were on our way. ![]() 2unify stands for two things: 2 cents accuracy (when measuring pitch) and the ability “to unify” art and science. While making the presentation on my laptop, the name 2unify (pronounced “tooni-fye”) popped into my head on the title page and it stuck. This sparked the idea and we decided to make a device that could fully tune any guitar on its own. While sitting in the student centre, Ryan had mentioned that his friend was struggling to tune his guitar. Michael Salamaszek, coding wizard & all-things electronic, Ryan Ng, brilliant systems engineer & AI developer, Curtis Graham, Tony Stark’s son – robotics expert, Mitchell Wong, AI coder extraordinaire & business oracle, and me, Michael Jobity, business & operations director, project engineer. Since we are all in Engineering Physics or Engineering Physics & Management, we formed our group for the Capstone course ENG PHYS 4A06. In a Q&A with Michael Jobity, 2unify’s business & operations director, project engineer and a recent McMaster Engineering Physics & Management graduate, Jobity shares more on the startup, how the team landed a spot on Dragon’s Den, their strategies for pitching to the dragons and what the future holds for 2unify.Ī: Our team is comprised of some of the most brilliant people I have met. ![]() The team is now on a fast track towards success with multiple pitch competition wins under their belts including the Forge Summer Academy $5000 fund, full prototype funding from the First Institute of Canadian Inventors, an invite to Dubai’s Digicon Mena in September and a $5000 trip to JEC Korea 2020 in November (Seoul, South Korea). ![]() This summer, a team of engineering physics students dare to enter the Den with their guitar tuning startup, 2unify.Īn innovation that started as a final year Capstone Project, 2unify is an automated hands-free guitar tuning stand that performs automatic tuning by mechanically tuning the pegs on a guitar.
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